While not the kind of canvas that you would expect in fine art museums, Mercedes offered up a small Sprinter Van to artist Gregory Siff who proceeded to hand paint ice cream advertisements all over the surface of the vehicle to give it a lovingly rendered small business ice cream truck look. Every white inch of the truck has been utilized as a joyous canvas that is intended to take viewers back to their childhood with red white and blue bomb pops and every other ice cream you’d remember from your childhood.
And what every good ice cream truck needs is good air conditioning, and every resident who can visit their local galleries to see the display would also benefit from a tuned up air conditioning system to help them survive the summer.
You’re not likely to see a Mercedes-Benz van used too often as an ice cream truck — unless you’re perhaps wandering the streets of Cannes Monaco or visiting a new art exhibit in Los Angeles this month. Since the French Riviera lends itself more to gilded gelato over red, white and blue bomb pops, your best shot would definitely be LA.
Currently, Mercedes-Benz and the 4AM Gallery teamed up to present artist Gregory Siff for the unveiling of The Portrait of the American Ice Cream Man. The automaker commissions its favorite artists to contribute to its cultural promotions around the world, and Siff’s latest work commemorates the 10 Year anniversary of The Deitch Parade in NYC where the artist introduced his popular work, The Marshmallows.
On display through July at 422 S. Alameda St, Los Angeles, CA 90013, Siff’s work looks to recreate his experience of childhood through becoming a man in Los Angeles. Mercedes-Benz offered up a small Sprinter Van as a pristine, white canvas to represent a glimpse into those child years. Continue Reading.
image via Crave Online