Don’t Be Afraid to Show Your Success
In general most people don’t consider cars as much of an investment beyond perhaps modern fuel efficient cars as a means to save money. A luxury car is what people buy to show off their disposable income, and as cars are driven they depreciate in value, so how does one consider a luxury car an investment for any business savvy man?
It all comes down to image and ego, if the luxury cars are the toys of the wealthy then obviously having one is a sign of being successful. You pay that extra money to get the Mercedes-Benz and people will see you driving it or getting out of it and think that you must be successful to drive a car like that around.
In the business of sales, marketing and most importantly consulting, your image means everything to the client. Nobody is going to take money advice from someone who doesn’t look like they have a cent to their name, so consultants invest and get a good shoes, suit, tie, the whole deal to look presentable to their customer. If you are going that far to convince your customer that you have money and are thus credible, then the Porsche or Mercedes or whatever brand sounds most prestigious in your area would be an accessory to credibility.
When it comes down to it, if customers see your car, or your business place, or you, and they feel like your competitor has more money than you, they will assume that your competition is the better business. Many people do not change their first impressions, so not having everything in order to look great is a way to lose sells to your competition that went the extra mile in presentability.
But if you need a luxury car to get more money to become more successful, then wouldn’t you already need to be successful to get the car? Not necessarily. A salesman cares about making the best impression to the widest audience possible, and typically a low enough percent of the population know enough about cars to know that your Mercedes is 4 years out of season with a fresh set of rims purchased for the cheap online to keep the sparkle like it’s new and valuable going.
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